THE CORE HAMMER
The best inventions are the ones that solve an existing need. They don't reinvent the wheel per se, but rather improve upon and make the wheel that much better. This is why the Core Hammer is such an amazing piece of fitness equipment: It doesn't reinvent the act of hitting a tire with a sledgehammer - It simply makes it that much better. Combining the tire and the sledgehammer into one portable and convenient product it eliminates the need for a big, cumbersome tire and transforms it into an incredible full-body workout you can do anytime, anywhere.
The best exercises are those that are fun, simple and effective, and the Core Hammer truly fits all three of the these criteria. This "trifecta" is extremely difficult to find in the fitness world, especially the "simple yet effective" combination. There are an infinite number of exercise modalities and pieces of equipment that are both fun to do and simple to perform, yet they provide little if any true benefit.
The Core Hammer is functional and fun, easy yet effective and it's unique design also allows it to work extremely well in a group exercise context. This increases the value and impact of the Core Hammer exponentially: You are not only much more likely to stick with a workout that you do with others, you also work harder in the group setting and therefore get greater results as well.
I have been in the fitness industry for over two decades now and know how extremely rare it is to find something in the world of exercise that is new and exciting, something that makes people say "I want to try that," but that's exactly the description of and reaction to the Core Hammer.
Tom Holland, MS, CSCS, CISSN
exercise physiologist, author and elite endurance athlete
CEO & Founder
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